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Rates and Guidelines
Each basic mention on KPSU runs $30.00. A price break is inserted when the following amount of mentions are purchased: 35, 60, 85, 100, and 200. The rates are illustrated in the following table:
| Mentions | Total Rate | Rates Per Mention | You Save |
|---|---|---|---|
| 1 to 34 | $30.00 x Mentions | $30.00 | No price break |
| 35 | $945.00 | $27.00 | 10% |
| 60 | $1530.00 | $25.50 | 15% |
| 85 | $2040.00 | $24.00 | 20% |
| 100 | $2100.00 | $21.00 | 30% |
| 200+ | $15.00 x Mentions | $15.00 | 50% |
Underwriting Guidelines
To distinguish underwriting from commercials advertising, the following guidelines have been set by the FCC:
- No price information, including of savings or value associated with the product. Mentioning that something is free is also not allowed.
- No "calls-to-action." This means a mention cannot urge someone to patronize a particular business. It cannot say "Stop in" or "Swing by" or anything to that effect.
- A mention cannot contain an inducement to buy, sell, rent, etc. For example, it could not say "a bonus when you mention this ad" or "six months free service."
What Should My Mention Include?
45 seconds is the limit on any underwriting mention. It should contain:
- The name of the business, location, phone number and e-mail addresses.
- Brand and trade names, product listings and value neutral description of services.
- A non-promotional slogan ending your mention.
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